Football and gambling have long been intertwined – occasionally in a not particularly healthy way as in the case of betting scandals involving players, but more often in a way that has been beneficial and healthy for both parties.
Nowadays, both Premier League football and gambling are amongst the most successful entertainment industries in the world making the appeal of joining forces greater than ever; which is why the rumour that one of the top online gambling sites could be about to sign a sponsorship deal with one of the top Premiership clubs is not that much of a shock.